Through the years of study of human psychology, it has been stated that most individuals and animals alike have been motivated by positive reinforcement in the form of reward or negative reinforcement in the form of punishment. What if you found out that these old methods are now being challenged by alternative discoveries?

Drive: The Surprising Truth About What Motivates Us illustrates the mistakes that have come about from four decades of research into the motivation of humans. Though the so called carrot stick method was successful during the twentieth century, the author argues that in the present century, it is the wrong direction for people with today’s types of challenges.

While dissecting the three main factors of motivation, which are mastery, autonomy and purpose, Daniel H. Pink exposes the hidden factors and truths behind successful performance in various environments such as at home, work or school.

Drive: The Surprising Truth About What Motivates Us entails the different impacts between the motivational methods of science and business on every aspect of our lifestyles. He shows how business methods are becoming the front runner, with new techniques and approaches that have been adopted by companies in the field of motivation.

When facing the challenges of today, our individualistic motivation is directed by the deep-seated need to organise and control our own lives and goals without having external pressure. With bold advancements by entrepreneurs and scientists, the book explains that there are many other factors that reinforce motivation. The book was published by RHC publishers in 2011 and is available in paperback.

Key Features:
The book has been listed as a bestseller by the New York times, the Wall Street Journal, the Los Angeles Times, the San Francisco Chronicle, the Boston Globe and the Washington Post. It is in the top 50 bestseller list for 2010 and top 100 list for 2011.

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