Source | THECAREERMUSE : By SWATI CHAUDHARY
No doubt Videos enable brands to convey users a stronger message within seconds – making it the most powerful marketing tool. Today, YouTube has become the front-end of employer branding and marketing for recruiters.
Data suggests that “job openings with video icons are viewed 12% more than ones without a video link”. On an average, employers receive 34% hike in application rate just by posting a video to their job openings.
In a nutshell, if a company desires to create a desirable brand that has a realistic perception in the eyes of potential employees and recruiters, Video Marketing should top their agenda.