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25 Free Google Tools For Business Owners

Story Highlights

  • Google has become part and parcel of our Business and Personal lives. While most of us are aware of Google for Gmail, Google Drive, Google Docs, YouTube there are are 25 Tools available that could be very useful in an organisation and especially for Small & Medium Enterprise. Most importantly all of them are free.

By | Ramesh Ranjan | Editor www.humanengineers.com

Google has become part and parcel of our Business and Personal lives. While most of us are aware of Google for Gmail, Google Drive, Google Docs, YouTube there are are 25 Tools available that could be very useful in an organisation and especially for Small & Medium Enterprise. Most importantly all of them are free. Here it is :

1. Google My Business

Over 100 Billion searches are performed on Google every month. So, if your business is not discoverable on Google, you are losing out on a huge business opportunity. Fortunately, Google makes it easy for small business to list their business on Google products such as Maps, Google+ and on search engine. Google My Business is a free tool that lets you list your local business easily. Its a great way to build your web presence and generate more leads.

2. Google For Retail Businesses

This free tool offers solutions for merchants to list their inventory on Google and start shopping AD campaigns. You can create a Trusted Store and display customer rating or manage inventory across Google using Merchant Center. Google Trusted Stores have to pass a test for reliable shipping and customer service, and in so doing, they earn the right to display a Trusted Store badge. Depending on the location of your business, Google also offers Android Pay and delivery service called Google Express.

3.Think With Google

Think With Google is a nice place where you can get industry insights, useful articles, research documents, case studies, various infographics and interviews of industry leaders. This site is updated constantly with loads of useful content that you can use to grow your business. It also has collection of creative AD campaigns you can draw inspiration from.

4.   Google Analytics

If the goal of the business is to attract more eyeballs and generate more leads it is imperative that they monitor the traffic to their website which is the only source from where the customer gets to know about the business.

Companies would be eager to find out the source of traffic, where are the audiences coming from, which pages they are spending their time on, how much time are they spending, etc. Google Analytics is a great free tool that tells us everything about  website visitors and helps you get some really useful insights.

5.   Google Alerts

Google Alerts is a very useful free service from Google that sends you an email alert whenever there is any news about topic of your interest appears on internet.

With this, you can stay updated about your industry news and can even track your competitor! For example, you can sign up to get notified whenever someone mentions your company, products, executives, or your competition. Its super simple to use – you just need to add a topic or a search phrase and create an alert.

6.   Google Trends

In addition to the Google Alerts, Google Trends can be a great tool for helping you monitor industry trends. It enables you to evaluate the popularity of certain terms, compare them against other keyword variations, analyze how their popularity varies over time and in different regions/languages, and shows related keywords, which can be helpful in getting new keyword suggestions.

7.   Google Correlate

Google Correlate is somewhat similar to Google Trends. With Google Trends, you type in a query and get back a data series of activity (over time). With Google Correlate, you enter a data series (the target) and get back a list of queries whose data series follows a similar pattern. You can find correlations across time AND space. If you are trying to define your target persons for a new product or service, you can use each correlation to get deep insights about your audience.

Google Correlate has a unique feature – Search by Drawing function. Draw a fun graph and Correlate will give you search keywords that best match your graph creation.

Here is a guide that explains how to use Google Correlate.

8.   Google Forms

Google Forms is a simple yet powerful way to collect data using online forms. You could use it for collecting data, conducting surveys etc.

9.   Google Blogger

This Blogging service from Google is popular among individuals but very few businesses know about it or use it. Start using Google Blogger for business and write about product updates or latest company news. Best part is you can leverage Google SEO and your content will get indexed more quickly on Google search.

10.Google Feedburner

With Google Feedburner, you can allow your visitors to subscribe to your website content, particularly your blog, using RSS feeds. This can prove very helpful to the growth and reach out to your customers regularly and keep them updated.

11.Google Scholar

Google Scholar is an online, freely accessible search engine that provides a simple way to broadly search for scholarly literature. It searches a wide variety of sources, including academic publishers, universities, articles, theses, books, abstracts and court opinions.

Google Scholar aims to rank documents the way researchers do, weighing the full text of each document, where it was published, who it was written by, as well as how often and how recently it has been cited in other scholarly literature.

12.Google Hangouts For Business

Google Hangout started as a simple communication platform for individuals but with its powerful video conferencing feature, more and more businesses have started using it. You can have a conference call with your customers, present a webinar to your users, host a Q&A session online, interview candidates and even hold group meetings.

13.Google Calendar For Business

Google calendar is not just a Calendar for keeping track of your meetings. You can setup appointment slots so that appointments can be scheduled easily.

Apart from this, you can create different calendars for different purpose (specific to a team, etc),  schedule meetings with groups using “Find a Time” or “Suggested Times”, add a Google Hangout to your event, browse interesting calendars, sync it with your CRM and do much more.

14.Google Keep

Google Keep is light weight and super easy tool that comes handy while managing daily chores.

Best part of Google Keep is its native integration with other Google services. It has a spectacular system for setting reminders that ties directly into other Google services.

For example, you can create a note in Keep and then tell the app to remind you about it at a specific date and time or even when you are at a certain location (say, at a client’s office or the grocery store). When the appropriate time or place arrives, you’ll get a notification on phone as well as in your Inbox.

15.Google Drawings

Google Drawings is the freshest among all Google Drive tools. It is not a full-blown image editor like MS Paint but the graphic editor is more powerful for one simple fact – it is a real-time collaborative application. At its most basic, it is an online whiteboard. Lay out diagrams, create flow charts, and then easily add them to other documents or embed them on a website with Google Drawings.

16.Google Groups

Google Groups is a collaborative space for online discussions around any topic. Each group has its own email address, and members can share information using this single email address instead of emailing each member separately. Discussions are threaded and you can join a conversation on Google Groups or via email if you are part of a group’s mailing list.

A Google Group can be a forum, a Q&A website, a customer support centre, a knowledge base, a shared platform for all of Google’s tools, and much more. Any small and big organization can use Google Groups to facilitate communication. You can even embed a group on your website to build up user engagement with your site visitors.

17.Google Resizer

As more and more devices are coming up with different screen sizes, crafting an user experience for a website or app that’s intuitive and powerful is a tricky proposition. To help Web designers achieve a balance, Google has introduced a useful utility called Resizer.

With this tool designers can test Material Design across platforms, and see where the breakpoints are. Rather than hope for the best when designing a Webpage, Resizer shows you — in real time — if the site is recursive for mobile.

It was designed for Google’s material design but it works fine with any URL. Its a great way to test how your website is visible on different devices.

18.Google PageSpeed

Web developers gives a lot of importance to how quickly your webpage loads as this directly affects the visitor experience. To help developers to optimize the webpage, Google introduced couple of handy tools under the name PageSpeed.

With this tool, you can find out the possible issues that might be slowing down your website. Google also suggests ways to fix the errors. Faster loading pages get better ranking on Google search engine.

19.Google Classroom

Designed for teachers and students, Google Classroom helps easily connect the class, track their progress and achieve more together.Teachers can create classes, distribute assignments, send feedback, and see everything in one place. Google Classroom ties Google’s many products together to help educational institutions go to a paperless system.

20.Google Digital Garage

Digital Garage is a platform where you get free tutorials on everything from your website to online marketing and beyond. Choose the topics you want to learn, or complete the whole online course for a certification from Google.

21.Public Data Explorer

Google’s Public Data Explorer provides public data and forecasts from a range of international organizations and academic institutions including the World Bank, OECD, Eurostat etc. These can be displayed as line graphs, bar graphs, cross sectional plots or on maps.

22.Keyword Planner

If you are planning to start advertising on Google, Keyword Planner will give you an estimate of search traffic and budget. Its a great tool to find out which keywords people are searching for more often. Keyword Planner can slice and dice the data based on geography, gender, interest, browser, mobile device and much more.

23.Webmaster Tools

Google Webmaster Tools is another useful product that give you valuable information about Site Traffic, Site Health, Optimisation suggestions and various other resources.

You can submit your webpages as well as your sitemap to Google’s index.

24.URL Shortener (goo.gl)

Google’s URL Shortener comes handy.  You can feed any long URL to it and this tool generates a short link that can be shared anywhere. Not only this, you can get detailed analytics on the traffic,  number of clicks, referrers, browsers, country and much more.

25.Developer Tools

Google offers hundreds of tools for developers to help them with creating better web application, mobile apps, build apps on top of Google products such as Maps and lots more. Most of these Google products are unknown to a normal internet user. Check out these developer tools site more for information.

Topics range from building online presence, improve search engine rankings, using social media, selling online and lot more.

We hope that you found these 25 Tools from Google which would of be of help to you as a Business Entrepreneur.

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Ramesh Ranjan

A Business Consultant, Executive Coach, Visiting Professor, Content Manager & Editor. Ex IIM NASSCOM LRC, ex VP NHRD Bangalore Chapter, ex VP-HR@Schneider Electric, Head HR@ APC, Caltex,Co Systems, Natural Remedies. https://www.linkedin.com/in/rameshranjan/

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