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3 ways to unleash your creativity

Source | www.weforum.org : BY James Hewitt

The Formula 1 season will begin later this month, pitting the most talented drivers in the most finely honed machines against one another.

The image of a car designer sitting at a computer, working on a complex 3D visualization, is consistent with our perception of a ‘creative person’, but you may not immediately think about the act of driving a Formula 1 car as a creative process.

In fact, drivers are continuously finding inspired ways to take full advantage of every opportunity provided by their car, the conditions and their competitors. The world of Formula 1 represents a fascinating laboratory for exploring human creativity through drivers and their teams.

We can think about human creativity in the context of four components:

Components of creativity

The creative person

I was speaking to a colleague recently about the Finnish Formula 1 driver Kimi Räikkönen. We were reflecting on reports of the 2007 World Champion’s exceptional ability to ‘conceptualise three-dimensional space.’ Theoretically, if a driver can simulate a race circuit in their brain in ‘higher-definition’ than another driver, they can imagine more possible scenarios, and take advantage of them.

Kimi has demonstrated a creative approach to his driving from a young age. There is a legendary story from his days racing karts as a youngster. One race weekend in Monaco, Kimi’s kart was knocked over the barrier in a collision. The kart ended up completely off the circuit. The barrier was much too high, and the kart much too heavy, to lift it back over. Undeterred, Kimi continued driving alongside the circuit, on the wrong side of the barrier, until he ran out of road. At this point, Kimi was able to lift the kart onto the track. Kimi jumped back into his kart and worked his way through the pack, eventually finishing third.

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