How to Position Yourself as the Go-To Expert in Your Niche
Personal branding is something that every business owner and entrepreneur needs to focus on, as it may be the greatest investment you can make in your professional career
By | Erica McMillan | www.entrepreneur.com
When you have a strong personal brand you are viewed as the expert and go-to personality in your field, whatever that is. If you exit your company or it’s acquired and you start another venture, guess what? Your personal brand follows you, and you are able to immediately leverage its power.
As a branding strategist, I often see entrepreneurs looking for a PR firm to help them create a strong personal brand, but it’s not something that a “package” can deliver. It’s something that takes time, effort and multiple platforms.
I want to review a very clear and direct personal branding approach that I often suggest to clients who contact my company looking for ways to better position themselves within their industry. It’s a simple, yet highly-effective strategy that you can use to your advantage, helping you be seen as the go-to expert in your field.
Align yourself with local traditional media
Your local media can be a goldmine of opportunities and often you can connect to local TV and newspaper personalities via email or on Twitter, which is the social media platform of choice for most reporters, writers and journalists.
Simply introduce yourself, let them know what you do and what topics you are a subject matter expert on, and tell them that you are available anytime to provide any insight or expertise when needed.
