Source | LinkedIn : By Andy Sellers
The days when companies could upload a few cobbled together job descriptions along with a phone number and email address and call it a ‘careers’ pages are long gone. These days, with candidates spending more time than ever before seeking companieswith which they think they’ll fit culturally, these pages are more important than ever.
A careers page is a candidate’s introduction to your company as a future workplace. It’s where they’ll turn immediately to find out more about who you are, what you do, and why you’re worth their time. It’s crucial, therefore, that these pages are more than just an afterthought.
So, how do you create a page (or series of pages) that showcase your company’s remarkable employment proposition? To create a genuinely persuasive careers page, all you need to do is figure out your company’s unique identity and share it with the world. Easy, eh?
Just because it’s difficult is no excuse for neglecting these important pages on your website, though. Here are five companies with truly awesome careers pages, each with elements that you could (should!) be emulating.
#1 BBC — clearly explain why you’re different
Smart companies and organizations know that hiring is a two-way street. It’s not just about picking the right candidate for you; you also need to persuade the best candidates that you’re right for them. So, spend some time — as the BBC have very effectively done — to answer the questions ‘why work for us?’
A lot of companies seem a little shy when it comes to their careers pages. Don’t waste time being indirect or assume that setting out all of your benefits in detail is enough. Candidates often assess companies in a very short space of time. So, make it really easy for them and create a page (or series of blog posts, perhaps) that clearly set out why working for you is a good thing.