5 Ways Integrating CRM With Marketing Automation Will Help You Boost Sales and Grow Your Business

[ad_1] Most businesses understand, or somewhat understand, that customer relationship management (CRM) is a way of archiving and organizing customer data to make it accessible, and in this way to increase customer satisfaction. Most marketers understand that marketing automation is a way of making marketing tasks easier and more effective, or as HubSpot defines it:

“Marketing automation refers to the software that exists with the goal of automating marketing actions. Many marketing departments have to automate repetitive tasks such as emails, social media, and other website actions. The technology of marketing automation makes these tasks easier.”

CRM Plus Marketing Automation: A Powerful Combination

What many companies-and the marketing officers who represent them-don’t understand are the benefits of integrating CRM with automation. Those benefits can be game changers for small, medium-size and large businesses. Consider for example these metrics from Salesforce:

• More than 77% of marketers say they’ve integrated marketing automation primarily to boost revenues

• Companies that use marketing automation for lead nurturing increase qualified leads by more than 450%

• Marketing automation increases sales productivity on average by 14.5%

• By 2020, customers will handle 85% of their business relationships without ever talking to a human being

How Can Joining CRM to Marketing Automation Help Your Business?

There are several reasons 3 of 4 businesses that have combined CRM and marketing automation see a positive return on investment within 1 year. Here are 5:

  1. You’ll enhance lead nurturing: for many marketers, lead generation takes precedence over lead nurturing-but you need to nurture your leads to effectively move them through the sales pipeline-and to close more sales. When you join CRM with marketing automation, you can automatically send relevant content (for example, through email marketing) in response to actions your leads take. This dramatically increases qualified leads,…

Sourced from by Steve Hamm

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