Advertisements
GeneralHr Library

A New Model to Start Innovation

Source | LinkedIn : By Gijs van Wulfen

The start of innovation is described by Wikipedia as the messy getting started period of a new product development process. It is in the front end where the organization formulates a concept of the product or service to be developed and decides whether or not to invest resources in the further development of an idea [i]. The ‘front end’ is the informal start of innovation and defined as “fuzzy” by many due to its lack of process and structure. Prof. Dr. Cornelius Herstatt and Birgit Verworn state on this: “Within the innovation process, we believe, the early phases (“fuzzy front end”) to have the highest impact on the whole process and the result, since it will influence the design and total costs of the innovation extremely. However, the “Fuzzy Front End” is unfortunately the least well-structured part of the innovation process, both in theory and in practice.” [ii]

15 obstacles are hindering innovation at its start

As speaker on innovation I have been traveling around the world meeting innovators, managers and CEOs in different cultures: from Canada to Cape Town; and from Turkey to Tokyo.

Read On…

Advertisements
Tags
Show More

Related Articles

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Back to top button
Close