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Book Review

Crisis Ready: Building an Invincible Brand in an Uncertain World

By | Melissa Agnes

Melissa Agnes, a leading authority on crisis management and preparedness, provides a clear roadmap to implementing a crisis ready culture and thus building an INVINCIBLE brand.

No matter your level of security, due diligence, or control, the reality is that we live in uncertain times. Organizations are prone to a multitude of risks that can attack from every angle. And yet the greatest exposure does not lie within these risks. Rather, it lies in having a team that is not prepared to anticipate, foresee, or respond to a rising threat and its impact on your reputation, revenue, and relationships in real-time.

When your team is crisis ready, your organization is prepared for anything and everything that the modern world can throw at it.

Crisis Ready is not about crisis management. Management is what happens after the negative event has occurred. Readiness is what is done to build an INVINCIBLE brand, where negative situations don’t occur and even if they do, they’re instantly overcome in a way that leads to increased organizational trust, credibility, and goodwill.

In Crisis Ready, Melissa Agnes draws from her remarkable experience in helping global brands, government organizations, and world leaders prevent and overcome a range of real-world, high-impact crises. No matter the size, type, or industry of your business, Crisis Ready will provide your team with insight into how to be perfectly prepared for anything life throws at you. Organizations that are crisis ready are more than just resilient. They’re invincible. Crisis Ready is your roadmap to business invincibility.

Buy the copy of the book @ amazon

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