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Diana Dosik: Why we need to treat our employees as thoughtfully as our customers

Source | YouTube | TED Institute

Today’s companies know everything there is to know about their customers and will stop at nothing to ensure that their experience is pleasant and meaningful. But what if they directed some of the same energy toward understanding and engaging their employees? What are the potential payoffs for a better motivated, more loyal, and imaginatively innovating workforce? Diana Dosik shares her experiences turning the tables of customer research and experience onto employees to create smarter and better companies.

TED@BCG was a TED-curated event featuring a diverse group of speakers from across the BCG community. Jointly produced by TED and BCG, the event put a spotlight on ideas, projects and insights that will contribute to the pursuit of growing ever onward and upward.

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