By Abhijit Bhaduri
We are witnessing disruption in a true sense. Today it is hard to say which company is going break a business model that’s been profitable for decades. Ford could have never anticipated that Google will make cars that do not need drivers. Or that a smartphone maker will replace amateur cameras. Any process that is complex and tedious or one that has intermediaries is being made redundant rapidly.
The disruptors are companies that are able to rethink the business model ab initio by not only leveraging technology to create the product or the service but they create an organization that operates differently from an analog corporation. A digital business needs to keep the brand promise intact during the transformation.
Abhijit Bhaduri is the Chief Learning Officer of Wipro, author & enthusiastic enough to try anything. Is a prolific writer, speaker and blogger. Has published books like : Don’t Hire The Best & the MBA series. His works can be explored on his site http://www.abhijitbhaduri.com/