Source | The Economic Times : By Sreeradha Dasgupta Basu
MUMBAI | NEW DELHI: Ecommerce companies are driving demand for temporary staff this festival season, accounting for as much as 60 per cent of the short-term jobs being created, as they go on an overdrive to win market share in the most lucrative few months of the year. Brick-and-mortar retailers as well as consumer durable and telecom players are also hiring staff on a temporary basis.
Flipkart, Snapdeal, Amazon, LG, Samsung and Panasonic are among the companies that are set to ramp up temporary workers by up to 35 per cent to see them through the expected surge in demand. The trend is gaining steam in smaller towns as well, and most of the staff demand is in sales, logistics and customer support.
“Hiring in the ecommerce industry has become more skewed towards season. We see an increase in demand as well as compensation by 10-12 per cent compared to last year,” said Guruprasad Srinivasan, president, people and services at Quess Corp.
According to estimates, between 60,000 and 80,000 temporary jobs would be created in the organised sector alone this festival season while the unorganised sector would hire more.