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Role of CRM in the Journey to Customer Loyalty in Service Industry
February 25, 2016 - February 26, 2016INR5000
About the Programme:
Customer Relationship Management (CRM) is a system for managing a company’s interactions with current and future customers. This program will help you to find easier routes in your journey to customer loyalty where your customer comes back to you again and again. In this programme you will learn methods to build an appropriate organizational culture for CRM and methods to build ‘Customer for Life’. You will also be exposed to CRM solutions available in the market with tips to decide whether to develop or buy CRM solutions.
Shri. Indraneel Ganguly, an Electronics and communication engineer holds a PGDM from IIM-Calcuta. He has over 20 years of experience in industry. He was a Sales & Business Development professional and has served in key positions at regional & national levels in different organizations namely Hewlett Packard, HCL Technologies, Tata Communications and Novell Software, His last assignments was with CSC , where he was General Manager sales, leading CSC’s Healthcare vertical in India. During this period, he got an opportunity to work very closely with large tertiary hospitals across India and realized the need for the healthcare and other services industries to adopt a systematic approach to ensure customer loyalty. In Management Development Programmes, he translates the insights gained over his long years with the industry to facilitate application.