Source | economictimes.indiatimes.com | PTI
Price and product discovery platform TradeIndia has hired 700 digital marketing consultants during the lockdown as it witnessed massive spike in demand that led to a 35 per cent jump in revenue during the period. Hiring by TradeIndia, which had revenue of only Rs 127 crore last fiscal – up 23 per cent over FY19, took place even as many companies fired their employees or forced salary cuts on them following the outbreak of COVID-19.
The nearly 25-year-old B2B platform already employs over 1,700 and has over 50,000 registered users and 3.1 lakh daily visitors, which grew by over 150 per cent during the lockdown.
TradeIndia Chief Operating Officer Sandip Chhetri told that the portal has been getting 5,000 new registrations daily since the lockdowns. Of the total 5.5 million users, 50,000 are paid customers – their main revenue source – who pay for displaying their products and price on the portal.