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How to Keep Gen X Employees from Leaving Your Company

Source | LinkedIn | John Boitnott

Employees in Generation X (those born between 1965-1981), have spent decades cultivating necessary skills in their industries. Many feel it’s time they should advance in their careers, however, recent research from consulting firm DDI shows 66 percent of top talent in this age group say they’ve received only one promotion, or no promotion, in the last five years. 

With Gen X often not seeing the perks for loyalty to businesses or dedication to industries, you may soon have an employee turnover issue on your hands. But keeping Gen X employees from leaving your small business doesn’t have to be hard. Here are some ways to keep the often-overlooked generation before it becomes a problem.  

Reward loyalty and skill.

A report just released this year by Metlife found that compared to other age groups, Gen X has the lowest job satisfaction. It makes sense given that Gen Xers are rewarded less for their hard work. According to the DDI research, business leaders in this demographic were promoted significantly less for going the extra mile. Gen X staff members averaged 1.2 promotions in five years. Millennials and Baby Boomers averaged 1.6 and 1.4 promotions respectively.

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