My Dinner with Bono
Dear Followers: I’m excited that my new book Triggers is finally published! Order it now at Triggersthebook.com! Life Is Good. — Marshall
Bono’s journey from rock star to humanitarian exemplifies how important shifts in self-definition are to shifts in behavior.
A few years ago, I had the opportunity to sit next to Bono – yes, that Bono – at a charity fund-raiser. I am 66 years old, and since his music was recorded sometime after 1975, I’d never heard of it. Fortunately for me, he did not discuss his music. He discussed his life.
After listening to Bono share his personal story, I realized that he is a wonderful example of a person who has not only changed his behavior but also his identity, or definition of who he is – while remaining authentic and not becoming a phony.
In my work as a coach, I help top executives achieve positive change in their leadership behavior. Over the years, I have begun to realize that if we want behavioral change to last, we need to focus not just on how we act. We also need to look at how we define ourselves – the personal identity we create for ourselves.
From Regular Bloke to Rock Star
Bono’s early identity was “regular guy.” He was not brought up rich and had a disdain for pretension. It was easy to see how he has maintained this identity.
In our one-on-one conversation, as well as in his after-dinner speech, Bono was self-deprecating. As we spoke, his language was very much “regular guy.” He politely apologized to me for using variations on the” f-word” a few times. (I assured him that this language was not troubling to me. As a teenager I thought it was the adjective that preceded most nouns.)
After “regular guy” he became a “rock ‘n’ roll fan.” He was animated in his discussion of the musicians that had influenced this life – and how much he enjoyed listening to them as a youth. In his speech he was generous in his praise for other musicians and in his admiration of their work.
Bono’s next identity was “musician.” He described how he had made a commitment to his craft – and how much he enjoyed what he did. He talked about the joy of playing with friends when no status or money was involved.
His next identity was “rock star.” He clearly liked being a rock star and enjoyed the fame.
Becoming a Humanitarian
As much as he remained a regular guy, was clearly a huge rock ‘n’ roll fan, loved being a musician, and enjoyed the life of a rock star – Bono was even more excited about his new role: humanitarian.
He recounted his experience of visiting Africa during the great famine of the ’80s. (I spent time there as a Red Cross volunteer, and I could relate to this experience.) He talked about his desire to help those who needed help the most and to alleviate human suffering. It was clear that a large part of the rest of his life would be devoted to doing whatever he could to make our world a better place.
In his after-dinner speech he did not take cheap shots at politicians, governments, or anyone else – even when certain questions teed up this opportunity. He was clearly there to raise money and to help people in need – not to prove how smart or clever he was.
He was sincere in expressing gratitude to anyone who was helping out in any way. His need to help others far exceeded his need to be right. He is a man with a mission. He isn’t pretending to be a humanitarian – he is a humanitarian.
Please order at Triggersthebook.com!