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Joe Lazauskas: “The Storytelling Edge” | Talks at Google

Author and Contently’s Head of Content Strategy Joe Lazausaks shares the secrets from his brand new book about the hidden science of storytelling, revealing the subtle differences between stories that make an enormous impact and those that disappoint. In 2018, it’s harder than ever to tell stories that stands out while also standing the test of time. To show how to do both, Lazauskas will take the audience through the neuroscience of storytelling, social experiments we’ve conducted on thousands of people, and case studies of the most successful storytellers throughout history.

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