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Leadership through Inspiration – Simon Sinek

Simon Sinek believes in a bright future and our ability to build it together. Described as “a visionary thinker with a rare intellect,” Sinek teaches leaders and organizations how to inspire people. With a bold goal to help build a world in which the vast majority of people go home every day feeling fulfilled by their work, Sinek is leading a movement to inspire people to do the things that inspire them. Join American Enterprise Institute President Arthur Brooks in this interview-style discussion to learn more about what it takes to build a work culture of trust and loyalty within your organization.


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  1. A True Leader influences others to be their best. A Smart Leader always gives right direction and vision to the people in a professional way to command ,control and Makes things get done in a strategic way Successfully. Leadership is about social influence, not positional power or authority to use it in a negative way. If your actions inspire others to dream more, learn more, do more and become more, you are a great Leader. A True Leader is a smart decision Making person who could resolve the issues in complex situation by his strategic Mind capabilities. with Best Regards

  2. If I had to imagine what the world looked like before God flooded the earth, it would would be modern day USA. Most mega corporations are completely morally bankrupt and evil and they have complete control of the nation and the politicians.

  3. I've been following his interviews and sharing on youtube and have copies of his books, the latest i have is finding your whys. i have used his patterns of success n my field of endeavor. i am involved in team building and it gives me a feeling of fulfillment being able to share his golden circle philosophy.

  4. In the conversation about senior leaders being less empathetic, could it be that it's not that they don't reciprocate emotion anymore, but rather choose to respond from a non-emotional standpoint. They understand the emotion, feel it, validate that feeling in themselves, but choose not to incorporate it in their response. In other words, exercising emotional intelligence.

  5. Being a leader: go around yelling, this is what i believe , here is why, here is how, and why i would die to bring this vision to life or be willing to risk all that i have, and people follow you . Simple

  6. Elon Musk is giving his technology from behind the scenes from Tesla to other companies because it helps everyone worldwide with electric cars manufacturing :]

  7. Love the discussion of feedback and employees feeling safe when delivering and receiving feedback in an organization. I would like to know more about the reference of effective confrontation and communication training courses. Are you familiar with these being developed and currently implemented, including any further information on this topic? Very interested in this area and would love to develop this for some of our staff.

  8. At 26:00 – Simon answers the question without realizing it – when you are older AND wiser you couldn't care less about what people think of you. You no longer have "oh no, let me take care of you" knee-jerk empathy. You listen strategically with the amount of energy and time you have in ways that won't jeopardize the many (many!) people for whom your continued smooth functioning is necessary for their well-being. Check out how they measured "empathy" in that study. It has many forms, and often, ignoring claims on your attention that will derail you is more empathetic to more people than running to save that kitten… just saying.

  9. Consider placing the names of the panelist on the video titles– it would bring in more views and help the YouTube algorithms suggest your videos to people who are interested in these people.

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