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Nissan CIO Driving Toward a Digital Future

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  • With information technology driving unprecedented transformative change in the automobile industry, Nissan Motor Co., Ltd. CIO Anthony (Tony) Thomas has set a lofty goal for his company.

Source | www.cio.com | Paul Gillin

With information technology driving unprecedented transformative change in the automobile industry, Nissan Motor Co., Ltd. CIO Anthony (Tony) Thomas has set a lofty goal for his company. “Our ambition is to make Nissan one of the most admired digital automotive companies in the world,” he says. “We need to start driving broader digital outcomes at every level.”

Automobiles of the future will be constantly connected, the fact that changes the relationship between automaker, dealer and consumer fundamentally. “The car of the future is a data center on wheels,” Thomas says. That drives new opportunities for innovation, such as the features in Nissan’s all-electric Leaf that include automatic lane centering, acceleration and braking in response to the vehicle ahead and even the ability to find vacant parking spaces and park itself.

Constant connections enable customer relationships to be redefined in a way that can change the competitive dynamics of the auto industry. Whereas manufacturers and sellers used to have little insight into customer needs once the vehicle left the lot, today they can be opted into an ongoing digital relationship.

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