Advertisements
Abhijit BhaduriGuest Author

Posters don’t shape culture – leaders do

By Abhijit Bhaduri

Theirs was a dream team. One was Steve Woz, the essential geek who coded obsessively. The geek was not the one who could be put in front of the investors. This geek was a genius at all things tech. Businesses are however built by people – not tech. That needed a different Steve. He wrote the culture code.

Steve Jobs was the one who could articulate the grand vision of making a “dent in the universe”. He could make impossible design challenges seem inspiring. No wonder Jobs’s ability to convince himself and others to believe almost anything with a mix of charm, charisma, bravado, hyperbole, marketing, appeasement and persistence was called Reality Distortion Field (RDF). RDF was said to distort an audience’s sense of proportion and scales of difficulties and made them believe that the task at hand was possible.

He had the ability to build the design obsessed culture that created evangelists out of customers. That needed people who were “insanely great” at their work yet shared the culture that defines the DNA of Apple. Apple’s culture must take equal share of the credit for the billions in cash reserves that its strategy generated.

Culture impacts the talent pool

When people desperately want to work for an organization, they are attracted to the manifestations of its culture – not the strategy. The leaders of great companies work as talent magnets. The leader’s behavior sets the foundations for the company’s culture. It is interesting to see how the CEO’s vocabulary (and dress code) gets copied across the organization. Leaders inspire their teams in more ways than one.

Read On…

……………………………………………………………………………………………………………………………………………………..

Abhijit Bhaduri

Abhijit Bhaduri works as the Chief Learning Officer for the Wipro group. He lives in Bangalore, India. Prior to this he led HR teams at Microsoft, PepsiCo, Colgate and Tata Steel and worked in India, SE Asia and US. He is on the Advisory Board of the prestigious program for Chief Learning Officers that is run by the Univ of Pennsylvania.

Visit http://www.abhijitbhaduri.com/   and follow me on Twitter @AbhijitBhaduri

Advertisements
Tags
Show More

Related Articles

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Back to top button
Close
Close
%d bloggers like this: