Research identifies six post-pandemic worker types

Research from Henley Business School has identified six workforce segments that have emerged following the Covid-19 pandemic.

Its survey of 3,000 full-time UK employees asked what motivated or deterred people from applying for a certain job, and found that the majority felt work needed to fit around their life, with 72% stating that their career must allow sufficient free time for hobbies and interests.

Only 19% said they were willing to work longer hours to progress in their careers.

The report says that we are now in the “omniployment era”, where the workforce is not one-dimensional and preferences are varied.

The six most prevalent types of workers are:

• Socially conscious workers. These workers value a company’s record and stance on ESG issues and make up 15% of the workforce, half of whom are in junior roles.
• Employee advocates. This group expects employers to treat their workforce well and place high value on employee benefits. They make up just 10% of the workforce and are mostly female.
• Work-life balance advocates. They value the ability to work flexibly from home, perhaps with a four-day week or unlimited leave. This is the largest share of the workforce at 39% and 55% of whom are male.
• Salary-driven weekend workers. This group is motivated by the salary range on offer and are not concerned about employee benefits, location or ESG issues. They do not mind working long hours to get the salary they desire. Seventy per cent are male and this group makes up…