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Speak like a leader | Simon Lancaster | TEDxVerona

Did you know there is a secret language of leadership that determines who reaches the top in politics and business?
In this fast-paced and frequently funny TEDx talk, top speechwriter, Simon Lancaster, sets out the techniques that you can use to speak like a leader. The talk culminates in Simon Lancaster instantly improvising a powerful leadership speech based on an idea suggested by the audience.

Simon Lancaster is one of the world’s top speechwriters. He started working as a speechwriter in the late 1990s to members of Tony Blair’s Cabinet and now writes speeches for the CEOs of some of the biggest companies in the world including Unilever, Intercontinental Hotels and HSBC. He is a visiting lecturer at Cambridge University, Henley Business School and author of two best-selling books on communication: Speechwriting: The Expert Guide and Winning Minds: Secrets from the Language of Leadership. His award winning workshops on the language of leadership have been run to great acclaim around the world: for more information, see

This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at


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  1. Hmm vulnerable people on Calais? Maybe some, however the reality is that the majority are young aggressive males of low IQ
    Letting them in means crazy expenditure, and also increases in crime, specially knife crime which seems to be in fashion in London this season

  2. Impressive, educative and demonstrative- the experience is wonderful, the experience is enchanting, the experience is enthralling. It is not only a slide show but a real demonstration. A teacher leading his students through a forest of words, emotions and action. The talk is a great mover and shaker!

  3. Well done Professor Simon Lancaster! It was a wonderful speech! I 've got a comment/complaint though! You didn't even mention where did the words: Syndeton, rhetoric, tricolon, metaphor, rhyme, ethos, pathos, logos, democracy… derive from and who invented those rhetorical devices (like: tricolon, metaphor etc.) and who gave life to those values (like: democracy). Thank you very much!

  4. "We have to 'fart' for our future,'fart' for our position,and i'll tell you what folks,when i wake up in the morning,there's 1 i know for sure i'm gonna do that day :fart!!"

  5. Great speech. However.. too much personal political agenda.. secondly, for a person admiring ancient times and their rhetorics he for sure knows aristotle himself proclaimed democracy to be the worst system.

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