By | Ken Rhie | CEO of Trumpia
Open enrollment is a time where employees learn more about the benefits available to them, and gives everyone the chance to change benefits if they choose to. It’s a stressful time for most human resources departments as it can be hard to make sure to reach all employees in a timely manner. While some employees are going to read emails sent by HR, others are going to ignore the emails. If you send text messages to mobile devices, it is faster and easier to reach your entire work force.
With SMS in place, it is easier to set up appointments to talk about benefits. Your HR department will have a fast way to communicate with employees, answering questions as they come in. SMS should be used during your next open enrollment period, and here’s why:
You Can Prepare Employees for Open Enrollment Ahead of Time
SMS can be used to send out a message several weeks before the open enrollment period begins. Send out personalized mass messages to motivate employees to enroll, and be prepared for sign ups on the first day. You can encourage employees to ask for clarification on benefit plans prior to the enrollment period starting, making for a smoother transition this enrollment season.
SMS is Direct and Efficient Communication
When you have a large group of employees to manage benefits for, you need clear communication. You can use SMS to share a quick link to further information, set up an appointment, or remind an employee that their benefit meeting is about to start. For employees who have been slow to sign up, you can send out more frequent reminders to get them motivated.
You Can be Proactive About Sharing Information
As the open enrollment period begins, you can send out links to each benefit plan that you are offering your employees. While your HR department will still have to field questions, sharing information ahead of time can help reduce the number of questions they receive. When the information is sent through a link, your employees can look back through their messages if they want to review the material once again without having to find paperwork that can be easily lost.
SMS Makes Meeting Management Easier
Whether you meet with employees individually to discuss benefits, or you set up weekly meetings for employees to sign up for, you need to be organized. With SMS, you can send out reminders regarding upcoming meetings or encourage employees to sign up for an open time slot. Your open enrollment period will be more organized when you use SMS to remind employees of deadlines, benefit plans and meeting times.
Automated Answers are Easy to Create
Reduce the amount of time your HR department spends answering the phone or emails with automated messages in place for frequently asked questions. SMS is a powerful tool for automated responses. You can set up the automated response system to answer any number of questions. For example, an employee could text in, “BENEFITA” and receive a link to the first benefit plan being offered.
SMS gives your HR department the tools necessary to provide direct, efficient communication during the enrollment period. This can be a complicated time for your HR department, and vital communication can be lost. With SMS, messages are more likely to be opened right away. Email communication can enhance texting, as well as phone calls. To make your open enrollment period more successful, it’s time to implement SMS into your overall strategy.
For more information on how SMS can help streamline your next open enrollment, text OPEN to 76000. (message & data rates may apply)
Ken Rhie is the CEO of Trumpia, which earned a reputation as the most complete SMS solution including user-friendly user interface and API for mobile engagement, Smart Targeting, advanced automation, enterprise, and cross-channel features for both mass texting and landline texting use cases. Mr. Rhie holds an MBA degree from Harvard Business School. He has over 30 years of experience in the software, internet, and mobile communications industries.