Want to Build a Brand That Will Win? You Need to Start With These Questions
These questions should guide nearly every major decision that goes into building your business
By | Ryan Goldstein | www.entrepreneur.com
I see it all the time. I’ll be scrolling through a pitch deck for some buzzy new brand, and something just isn’t adding up. The design might be great. The copy might leap off the page. They might even have a contagious-as-Omicron social media campaign that’s ready to launch tomorrow. But none of that matters, because it’s clear that whoever is leading this brand hasn’t asked themselves the most fundamental questions.
The questions I’m referring to are ones that should guide nearly every major decision that goes into building a brand, from design to marketing and even hiring. And if your brand doesn’t have concrete answers to these, then your chances of standing out in a crowded field aren’t too good. In fact, they’re terrible.
What are these magic questions? Well, I’m about to tell you.
1. Why?
I don’t mean this in some deep philosophical way. In fact, if you’ve got a deep philosophical answer, that might be your problem. A brand isn’t supposed to be a source of meaning or a life coach. It’s supposed to be a means to an end, a tool for achieving success.
So you need to start with a clear definition of success. That’s your “why.”
