The 6 Steps from Start-ups to Thriving Company Culture

Source | Entrepreneur

At 27 Kanika’s JetSetGo (founded in March 2014) has contracts running into $20 million and manages assets worth $70 million. Recently, she was featured in the Forbes magazine list of ‘30under30’ achievers of Asia for making a mark in changing the face of e-commerce and shopping. Aftab who lives in London with his wife, he is responsible for driving the expansion of Growth Enabler and mentoring new/early stage businesses, with a focus on emerging markets (India, China and Middle East) as well as Europe.  Debaditya’s small 16-seater food joint in south Kolkata, Chowman, has grown leaps and bound over the years and today has a strong presence in the city with 9 outlets spread across prime locations and a home delivery fleet that caters to the smallest pockets of South Kolkata.

They are young, they are dynamic, and they have done it! Kanika Tekriwal, is the founder of JetSetGo, which boasts of contracts running into $20 million and manages assets worth $70 million, Aftab Malhotra, is the Co – Founder, Chief Revenue Officer and the Head of Product for GrowthEnabler, a virtual networking zone and mentoring hub for entrepreneurs, and Debaditya Chaudhury, is the Managing Director, Chowman Chain of Restaurants. From fledgling start-ups the trio has created companies which boast of thriving corporate structures. The Indian start-up ecosystem can be greatly benefitted and inspired by the steps taken by these young entrepreneurs in making the transition a reality.

Here are six of them-

Share Purpose

Kanika feels that it is important to make purpose central to all business strategies and tactics from inception. Identify your business’s purpose, publish and share it. Ensure the team is driven towards achieving it.

Aftab Malhotra is in complete agreement with Tekriwal when he says, “Purpose drives passion. “Your mission creates energy and passion in you as well as in those working with you. It electrifies the environment. What really boosts your chances of growth is the reason your business exits.” According to him 70% of New Hire Candidates (between ages, 21-28) would choose an attractive culture over an attractive salary. (Source: GrowthEnabler Webinar Poll, N=75).

Proper People Management

“People Management,” feels Debaditya, “is the most important part of a business venture. Being in a Hotel industry, I have to deal with different people at my workplace starting from my office employees to chefs, service boys and even the vendors sometimes. So, it’s very important to understand your employees because they are also contributing to your hard work. One has to know that “Your employees are your assets”.

Kanika is all for being transparent with the colleagues. “Your team needs to know what you are thinking, planning and expecting from them. Similarly a thriving culture is not about communication happening top down but also at parallel and bottom levels. Great leaders enable an open communication culture,” enthuses Kanika Tekriwal who was not only chosen as one of the 100 most inspirational women in the world by BBC but also recognized by Forbes Asia as one of the 30 under 30 leading entrepreneurs in Asia.

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