Source | forbes.com| By|Thomas Leisen
It might be exhausting to be confronted daily with multiple articles about leadership skills. Transformational leadership, cross-cultural leadership, digital leadership – the list goes on and on. But when it comes to the digital transformation of the workforce, there is one leadership skill that stands out: Making your employees feel your company’s purpose.
Over the past couple of years, there’s been more and more evidence that purpose-driven business is crucial for success. Customers tend to buy from companies that commit to a higher purpose, brands are evaluated by how purposeful they position themselves, and even employees prefer to work for a responsible company.