Source | Entrepreneur : By Meghna Agarwal
During the initial days of every startup, the challenges and the possibilities seem equally endless. While the journey itself will be different for each company, it remains that you will need to identify certain priorities and work towards achieving them or resolving them. Doing this will help determine the direction the success of your business will take.
1. Build the Right Team
Your employees will form the foundation of your company. It cannot be overemphasized how solid this foundation needs to be. Do thorough interviews; find members that will bring creativity, innovation, and business acumen to your team. The right candidates for you are the ones that understand the importance of the product you are building, the ones who can understand the needs of the customer, the ones who think ahead of the curve and will work towards actualizing visions. To achieve this, you will need to bring on board experts who can contribute to your vision and elevate it at the same time. Therefore, you need to find the right person for the right job.
2. Establish your Values and Culture
Being a startup means that you get to define for yourself what the core values of your company will be, and what the culture that your employees and customers alike will be a part of is going to be. Your vision cannot simply be to make money. It’s uninspiring and doesn’t necessarily motivate your employees the way that being a part of something unique and incredible will. Your core values should be a part of your everyday life. The same goes for your culture. Your culture should encompass the vision and values of your company. It should be reflective in your collective language, behavior, and habits.
If you set yourself up as a place where bean bag chairs and ping pong tables are the essence of who you are, then that doesn’t constitute as culture even though most companies confuse it for the same. These things should merely be representative of aspects of the culture. For instance, if you hold work-life balance in importance, then the ping pong table could be a way of demonstrating that. Whereas if strict adherence to deadlines is what’s important to your company then the ping pong tables will do nothing to highlight that.