Why Is Automation of Repetitive Tasks Essential to Your Business Productivity?

[ad_1] When we think about business tasks, and where our customers find value, we can confidently assume that what they will remember about your business transaction is how you made them feel, in fact what comes directly to mind is Maya Angelou’s quote:

“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”

So, let’s think about that for a moment. There are functions within your business that are necessary to keep fluid communication with your customers and prospects. Let’s take for example you’re offering a new course that has multiple sessions that are recorded. For each session (or module) its important that your client does some pre-work to get the most out of the session, but also some “homework” to reinforce the lesson. To really leverage your time, you’ve made this course evergreen, so whenever its convenient for your prospects to sign up, the class is available.

When I think of this sequence I think of the numerous emails and reminders associated with each piece, and add to this the fact the class is evergreen, the emails that each person will receive varies depending on their progression through the course.

Sounds complicated, but with an automation tool such as Infusionsoft, many of these emails are set to run and provide consistent communication and value to your clients, while collecting metrics that are as simple as open rate, but also allowing for segmentation of your contact list based on elements such as their preferences in service delivery, or buying habits. What’s brilliant, particularly when thinking about Infusionsoft, is that the CRM (customer relationship management) portion is integrated so perfectly, that manual data entry isn’t required, and if you had a choice between spending money on a data entry clerk versus a marketing strategist, where would your dollars be best spent? I vote on the latter.

You now have a program, running automatically, generating income,…


Sourced from by Peg Murrah

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