Source | Entrepreneur : By Sanchita Dash
Indian consumers today look at buying most products online, whether it is ordering groceries for daily use or luxurious items like electronics. They like the comfort of ordering for things they want from the comfort of home, with options like cash on delivery or return of products if not satisfied.
The Indian e-commerce industry is evolving at a rapid rate, poised to have 580 million people using the Internet by 2018, with 70-80 per cent accessing the same through mobile. The penetration and easy availability of smartphones has made this an achievable target. With the likes of Flipkart and Amazon engaging in a massive retail war to win over the e-commerce space, the focus is now more than ever on the sector.
Entrepreneur India spoke to experts from the e-commerce industry about how they see the industry growing in the coming year.
India’s Youth Will Drive E-commerce
The online consumers are mostly youngsters, who with a quick tap on their phone are looking at ordering products to their doorstep.
India’s youth (below 30 years) users & rising disposable income will help E-commerce Industry see a potential growth in 2018, believes Arup Das, Manager E-commerce, RIVERSONG. “2018 will be another milestone year for the e-commerce industry. The current push of e-transactions & hyperlocal attention will give a fare chance to the Industry for a matured growth& widened the customer reach & a sustainable profit & revenue growth,” said Das.
Meanwhile, Shanky Kumar, Director, Ellemora believes that the Indian E-Commerce is still in its early days of inception and the maturity phase is still at a distance. However, given the digital penetration in India and the trend towards social acceptance of this model, he believes 2018 is going to be a good year for the e-commerce industry.