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Abhijit BhaduriGuest Author

Who writes those forwards I get on WhatsApp

By Abhijit Bhaduri

If you are a user of WhatsApp, you are no doubt getting an endless supply of jokes. Pretty much everyone I know is using WhatsApp. We are getting to read several jokes a day. If you are part of multiple WhatsApp groups you will observe that the good jokes will show up within a matter of minutes in different groups. Office colleagues will send you the same joke that you just read in your college WhatsApp group. The jokes are environment friendly too. They get recycled with great frequency. There are a few that I remember hearing with regular frequency every few months.

My problem is that I cannot remember if I have read the joke until I reach the punchline. It is only then resentment rises at the person who sent the joke that I have been receiving over the years. I sometimes believe that sending WhatsApp jokes to each other is a way of dealing with the future. That future when robots will do all our work leaving us jobless. Will we spend all our waking hours reading recycled jokes? Think of the kind of jobs we can create.

First of all, there will be a huge amount of jobs for people who can tell jokes. Maybe there will be writers who specialize in jokes about office humor. Some who can write about funny situations involving a wife and mother-in-law. There will certainly be some who find humor in stereotypes. Who will employ these writers?

Rascal Rusty is a friend who knows everything about everything. He told me that these jokes are created by a team of writers that are employed by the telecom companies. With people using WhatsApp to make free calls, the telecom giants had to resort to creative ways in which they could recover the lost revenue. Is that even true? I have a sneaky feeling that Rusty facilitated these workshops.

The companies that employ this army of joke writers will also need Sales people to ensure that each joke gets forwarded. Rusty explained to me that the return on investment of a joke is calculated by counting the number of times one joke gets forwarded to multiple groups. I am sure that my uncle will be the most sought after sales person. He forwards every joke he receives. Sometimes he forwards the joke even before he has read it. Why do you do that, I had once asked him. “What if I forget to forward it? I am getting old.” That explains why you forward my jokes back to me. That must be his version of running the Joy of Giving.

Read On….

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About Author

Abhijit Bhaduri works as the Chief Learning Officer for the Wipro group. He lives in Bangalore, India. Prior to this he led HR teams at Microsoft, PepsiCo, Colgate and Tata Steel and worked in India, SE Asia and US.

He is on the Advisory Board of the prestigious program for Chief Learning Officers that is run by the Univ of Pennsylvania.

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