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Your personal brand…a window into the future

Source | LinkedIn | Bob Ryan | Executive Coach & Advisor / Career & Life Management, Portfolio Life & Work Design / C-Level Coach -Conversation Partner

As an executive coach, I am often tasked with assisting clients wind their way through the ups and downs of their careers and lives. By the time I meet with these high-performing people, they are usually unsure of where they are headed and what their next and next, next steps should be. Up to that point, they had it all figured out, but something, either externally or internally, triggers the existential questions of “what am I doing and where am I going?” To help guide my clients, I ask them to define their personal brands.

Start off by asking yourself “Who am I?” and let it flow. Just putting down words to describe what he or she stands for, delivers, and values is a wonderful starting point from which to kick off the process of determining what to do next.

The next step is to reach out to around eight people from your network you trust. Consider them your virtual board of advisors. Show each person your list of words and phrases you think provide a full picture of who you are and your brand. Have a conversation with each person individually and ask what they think should be added, removed, and refined. You want to know what they think of what you wrote.

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